The Nature of
Qualitative Research
Logic
tends toward inductive (bottom-up) or deductive (top-down) approaches, but
qualitative research focuses on the emic (description from the actor’s point of
view, context specific). This is different from etic (behavior described
through external, preset criteria). Inductive and emic research goes together;
they both EMerge. Deductive and etic work is based on External Theories. The
inductive process tends to move from observation, to conceptual patterns, to
claims, to conclusions that build theory. Deductive begins with theory, makes a
hypothesis, tests the hypothesis, and either confirms or denies the theory.
Qualitative
work is concerned with both actions (of people) and structures (shape, guide,
and constrain action). This appears in discourse studies as small-d (everyday
talk) and large-D (unspoken rules and guidelines). One type of structure is the
grand narrative, which is a system of stories driven by our expectations for
things to unfold in a particular way.
Key Characteristics
of the Qualitative Research Process
One of
the major ideas of qualitative research is gestalt, or the essence of form or
shape that is untranslatable. It generally refers to our tendency to see
various items as a whole. Another such idea is bricolage, which refers to a “a
pieced together set of representations that is fitted to the specifics of a
complex situation.” This can be used to talk about the way that qualitative
researchers tend to piece together various theories, methodologies, and
traditions. As researchers, we can put together numerous types of data to make
an interesting whole. Tracy also brings up the funnel metaphor, which
illustrates the process of qualitative inquiry. It starts broad, with a large
research question. But as time goes on, work in the field will cause the question
to get narrowed further and further. The theories or topics that one starts off
with are referred to as sensitizing concepts. These can be theoretical concepts
that we are fond of looking for or using for interpretation.
Key Definitions and Territories
of Qualitative Research
Qualitative methods: “an umbrella concept that covers
interviews, participant observation, and document analysis.” They “need not
include long-term immersion into a culture or require a holistic examination of
all social practices.”
Naturalistic inquiry: “the process of analyzing social
action in uncontrived field settings in which the inquirer does not impose
predetermined theories or manipulate the setting.” It is also “described as
value-laden and, by definition, always
takes place in the field, which may be an organization, a park, an airport, or
a far-away culture”
Ethnography: a “key type of qualitative research” that requires
“ethnographers… to live intimately beside and among other cultural members,”
focusing on “language use, rituals, ceremonies, relationships, and artifacts.”
Narrative inquiry: The study of gathered stories, using
fieldnotes, interviews, oral tales, blogs, letters, or autobiographies.
Narrative scholars believe that narratives are fundamental to the human
experience.
Autoethnography: “the systematic study, analysis, and
narrative description of one’s own experiences, interactions, culture, and
identity.”
Impressionist tales: also known as “performance and messy
texts, creative analytic practice ethnography, and the new ethnography.”
Involves an author analyzing their own stories.
Grounded theory: “a systematic inductive analysis of data
that is made from the ground up”
Historical Matters
Early
ethnography was an extension of colonialism—looking to “barbaric” or “savage”
cultures and trying to better control or exploit them. Many of these studies
could be seen as ethnocentric. In the early 1900s, researchers (including
DuBois) began questioning colonization and showing how it enforced racial
prejudice. This ended some of the earlier types of ethnography. With the two world
wars, researchers stayed closer to home. Orwell, Whyte, and Gramsci were all
writing at this time, as well as the Chicago School of Sociology, which used
ethnography to study social problems.
After
WWII, the Nuremburg Code was drafted, which required ethical guidelines for
research. This led to the founding of the IRB. Ethically questionable work,
such as that undertook by Milgram and in the Stanford Prison experiments have
led to the creation of human subject protections.
More
recently, ethnographers have been sent out of their home countries again,
studying areas termed “Third World.” In the mid-70s, social science scholars
began to use more qualitative methods. Though this was in contrast to the “realist”
ethnography, these types of studies gained a greater foothold through the
1980s.
Currently,
there are certain controversies. Qualitative methods are not accepted in all
parts of the academy, and governmental intervention into education are
requiring more and more emphasis on quantitative knowledge.
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